hello@theexperienceexperts.com | 347-566-0749
email marketing strategy

Why Every Business Absolutely Needs A Brilliant Email Marketing Strategy

blog, Email Marketing, Marketing


Are you taking advantage of the serious power of email marketing? If not, then you are making a big mistake.

Email marketing is one of the single most effective ways to convert first-time web visitors into lifetime customers.

In fact, according to data from Marketing Cloud, nearly 70% of US internet users site email as their preferred method of communication with businesses. And it comes as no surprise that 73% of marketers agree email marketing is core to their business’ success.

In 2019, there were an average of 293.6 billion emails sent each day. It’s estimated that at least 99% of consumers check their personal email every single day, and around 44% of people check their personal emails between 1-3 times a day. So it is well worth sending those marketing emails to get your brand awareness up!

But all numbers aside, the game-changing importance of a brilliant email marketing strategy just makes sense. Think about it. What is the first thing you do in the morning and the last thing you do before sleep? For many of you, I know it’s check your inbox on your smartphone in bed. While I’m definitely not advocating this as a daily routine, I know that it is the reality for many. We’re constantly plugged in, no matter where we are.

The truth is, email marketing is the most potent form of marketing there is, and NONE of my private clients get away without doing it. And since you’re now reading this, that includes you!

So what is email marketing exactly? There’s more to it than you think. Keep reading to learn the details about the value of email marketing and what it can do for your business:

email marketing

What Is Email Marketing?

At its core, email marketing is using emails to build and nurture relationships with your followers + tribe. Often these emails include who you are, what you do and what it is you offer. It’s honestly not as complex as everyone in the internet marketing world wants to make it out to be!

The key to email marketing is to pretend like you are talking to a friend who wants to stay updated on your business. What’s new? What’s interesting? What’s for sale? We’ll get more into the specifics of what sort of content you should include in your emails later, but for now, I invite you to relax and look at email marketing in a new light.

Why Does Email Marketing Work?

Email marketing is the most powerful way to:

  • Capture leads arriving at your website
  • Begin cultivating relationships with this traffic

There is an illusion that a person comes to your site for the first time and is ready to buy from you straight away. But this is a dream scenario. While it can happen, you need to build momentum to get there. The majority of people need more information before they buy.

The problem is, people also have the attention span of a pea. (Trust me, I know I do.) We land on a website, stay for five seconds and then get distracted. Just have a look at your Google Analytics to see the average amount of time new visitors stay on your website. Our goal is to capture these leads as quickly as possible before they navigate away—to have a medium to continue the communication. This allows for more time to win them over and allow them to get to know you. It goes back to building that know, trust and like factor—and what better way to do that than with MORE TIME?

The Key Difference Between Awesomeness And Spammy-ness

The number one way that so many people go wrong with their e-mail marketing strategy is that they bombard their followers with spam. Seriously, don’t send out a BS email filled with a ton of SALESY crap. That era of churn and burn marketing is over. Let it go.

If you want to build and nurture valuable relationships with your tribe—the kind of relationships that leads to lifetime customers and clients—then over-deliver on useful content. Put regular awesomeness in their inbox, along with personal emails and other things your readers love. The more epic, the better.

Provide a ton of pertinent content to your tribe. Give them what they want and need. Then, cater the content to explore and express that unique essence of you. This is what will elevate your emails from okay to brilliant. Don’t be afraid to share what sets you apart—your mindset and that way of doing things that is uniquely you.

Having an email marketing strategy is only the first piece of the pie. If you want your email marketing strategy to actually deliver a high return on investment, then it’s crucial to go above and beyond on what you’re offering to your readers.

Next week we’ll delve into what constitutes a brilliant email marketing strategy, and the tangible steps you can take moving forward. Trust me, you won’t want to miss it!

Lynan Saperstein

2 responses to “Why Every Business Absolutely Needs A Brilliant Email Marketing Strategy”

  1. […] most people land on your website for the first time, they aren’t ready to make a purchase. That’s why having an epic email opt-in is so valuable. But by regularly blogging, your readers will begin to feel who you are and what you value through […]

  2. […] regular blogging and email newsletter strategy is a great place to start. While content marketing does provide ground-breaking transformation for […]

5-Step Guide To Marketing Success


Want consistent reservations in your luxury travel business? Generate more revenue by hitting your targeted guest booking goals. Our team experts will help you build strong branding, calls to action, implement customized marketing strategy and successfully get more group bookings by expanding your property to the global marketplace online.

get yours