When it comes to travel and tourism marketing, an engaging Instagram is one thing that any tourism brand can’t do without. An adventure-rich photographic profile that attracts an audience and customers can increase your sales significantly.
To do this, you must stand out and get followers excited about your travel brand. If you’re at a loss of how exactly you can do this, here is a simple, fool-proof guide to an inviting Instagram (that will eventually increase your bottom line if you’re consistent):
Having a signature look is one of the most defining factors of a well-curated Instagram or any memorable tourism brand. Not only will it look phenomenal, it will also attract more followers and increase your sales. How exactly? Because it’s a way to visually sell in travel and tourism marketing. When a follower sees an image, they will want to be there inside of your photo & make a booking.
Just like with your brand representation in your logo, you want to develop a specific look that people will instantly associate with your brand. Pick a great filter. Select a sensational color story that you always use in your photo curation. Share the essence of your destination in every image you post. Combine these with consistency, visually striking pictures and you will leave a strong impression on your followers. The stronger your brand clarity is, the more its message will sell.
If people are following your Instagram, it’s because they are already interested in your brand. This is where converting leads can get confusing in the travel industry. How to visually market your tours or resort in way that isn’t spammy?
As a travel and hospitality business, marketing what you have to offer is a smart move. However, you have to avoid being spammy and filling your follower’s feed with annoying marketing hype. Instead, use images and content that make people excited to see your product. Showcase your destination, post a funny quote, or show your services in a new light that is sets you apart. If the picture is breathtaking and intriguing, you can sell the product by including an engaging description that goes beyond boring details of describing ‘where it is’. One perfect example of this is GoPro’s IG. Incredible pictures are combined with powerful calls to action to join the GoPro movement. Its not just about selling cameras, they’re marketing the lifestyle around their users. Instead of annoying their followers, they are genuinely getting them excited about buying their product and more importantly EXPERIENCING and using their product in their life. You want your followers to begin visualizing your offering as a part of their life, their next travel adventure.
Instagram can be a great way to create customer loyalty from the beginning. When you respond to people’s comments regularly, follow back, and ask questions on both profiles, they will feel personally connected to your brand and ultimately, YOU. The more they connect with your brand, the more likely they are to not only buy but remain loyal to it. If you can put a face behind your brand, it will be even better. Sharing peaks of the main team adventures within the business is behind-the-curtain access to the experience creators. Virgin America’s account has pictures of the company’s founder, Richard Branson, as well as the amazing employees and even happy customers. The result? One of the most popular airline IG pages out there.
The Experience Experts’ PRO tip: Take a moment to brainstorm, how can you amp up your engagement with followers this week, this month, this quarter? Just pick at least one thing and implement it now.
Hashtags are every Instagrammer’s best friend. Seriously, if you’re not utilizing them on every post, you’re missing out! They basically connect you with people who might be interested in your travel and tourism company. Make sure that you use the right hashtags to target followers who can become potential buyers. A bit of research of successful Instagrammers in your marketplace will give you a list of possible & popular hashtags. If you are a luxury travel business, then you want to use words that evoke to mind the pleasures and comforts that you can provide. Needless to say, “luxury” and “travel” should be the first words you tag. The same goes for any type of business within the travel and tourism industry.
#luxury #luxurylife #luxurybrand #luxurylifestyle #lux #luxurystyle #luxuryhotel #luxuryliving
#travel #traveling #travelingram #tourist #travels #aroundtheworld #travelgram #travelling #traveller #travelphoto #travels #travelstoke #travelawesome #traveldeeper #doyoutravel #exploringtheglobe #travelbug #travelphotography #traveltheworld #travelblog #traveldiaries #travelblogger #travelinstyle
Make people feel like following your account is exclusive. Your destination and getaways are for a certain level of clientele, treat the high-quality content your share on Instagram the same way. Share premium giveaways, special offers (NEVER use the word discount), and insider tips so that your followers feel like they must keep up with your page. They want to stay in the know and you are just the expert to provide that knowledge. You can tag pictures of a local restaurant most tourists don’t know about, or let them know what the best way to get the best price for a couple with your travel and tourism company. If people see that the exclusive information you post is useful and consistent, they will pay attention to what you say. This will help you increase your bottom line down the road as you attract more premium followers.
If used correctly and with these Experience Experts recommendations, Instagram is one of the most useful travel marketing platforms for a hospitality and tourism business. Take advantage of it by making sure your pictures are always flawless- we love hiring amazing photographers!, your content is engaging, and your strategies are sharp. Just taking an hour out of your busy schedule to create an Instagram strategy will increase your bottom line as time goes by. Having an inviting Instagram with a real personality will not only earn you more followers, but can also turn those followers into loyal customers.
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