Learning how to leverage the power of social media will lead to increased brand awareness, greater insight into potential customer’s needs and desires, more targeted website traffic… and that’s just the start!
But how many times have you seen businesses ONLY using their social media networks as a medium to spam their followers with information about their products or offerings? Unfortunately, it happens all the time—and I can guarantee that it’s not efficient for the customers, the businesses or the bottom line.
This month on The Big Factor Blog, we have an exciting line up of articles that will delve into the sometimes overwhelming—but always fun and fascinating—world of social media. By the end of the series, you’ll know exactly what it takes to create rockstar social media platforms with devoted fans and followers.
Whether you run a one-of-a-kind resort in some exotic locale or you’re a solopreneur ready to build your online empire, you don’t want to miss this opportunity to master the fundamentals of a powerful social media strategy! Here’s what you need to know:
One of the biggest setbacks for businesses trying to navigate the terrain of social media is that they don’t know what qualifies a successful strategy. It’s all too easy to open up Twitter, get lost in an endless stream of tweets and notifications, and then get up three hours later to feel like we’ve accomplished absolutely nothing.
Avoid falling into the social media rabbit hole by setting specific and measurable goals. Are you trying to increase sales of a particular product? Get more people to your hotel during low season? Build brand awareness amongst a new, targeted audience?
Though social media marketing is a long-term strategy and involves patience and consistency, knowing your goals will keep you hyper-focused and efficient.
Where is your target audience already engaging in conversation? More than likely, it’s NOT on every single social media network. Spend some time exploring where your ideal clients and customers hang out online, and then think about how you can join in the conversation.
In The Mastermind For Trailblazers, I teach entrepreneurs to create a marketing pie with only four slices. We then focus on mastering ONE piece of that pie at a time. The same goes for social media. What one social media platform is worthy of your time, money and energy to build and reach followers on? Once you master one network, then move on to the next.
The beautiful thing about social media is that it provides a place to have real, valuable conversations with potential clients and customers. It is not a place to pull out the megaphone and yell, “Buy my product now!”
What are people already saying about you or your business? If they aren’t talking about you, then what are they saying about your niche or industry? Without allocating time to listen specifically to the conversations that are already taking place, you won’t know how you can provide real value.
To learn more about the power of social listening, I recommend this comprehensive article by Neil Patel on Social Media Examiner.
Now that you know your goals, you’ve found where your target audience is interacting, and you’ve taken the time to listen to what’s going on, you’re ready to start producing epic content.
Remember that it’s all about offering value—high-quality, authoritative, entertaining content. Always choose quality over quantity for what you post and share. Go back to your style guide and ensure that your voice on social media is in alignment with you and your brand. Consistency is key; you want your audience to recognize you no matter where they find you online.
Finally—and perhaps most importantly—be a personality. Be a real and honest voice, not just another robotic business. This will not only set you apart from the other bazillion businesses on social media, it will also ensure that you are building real, meaningful relationships with potential clients.
The only way to know if your social media marketing strategy is working is to take the time to study the results!
These are just a few of the questions you’ll need to ask yourself when measuring the effectiveness of your social media marketing. If you’re not sure what to look for when it comes to analyzing the results of each particular social media platform, this article on specific social media key performance indicators is a comprehensive introduction.
Don’t be afraid to call in the professionals to help you master the fundamentals of your social media marketing strategy. This means no longer wasting your time trying to do it all yourself when you know someone else can help you more effectively execute your vision.
Before you delegate, ensure that the new social media marketer intimately understands your passion and your product. Share your brand style guide with them so that they know how to represent you online. Be specific with your goals.
If you’re not sure how to find a skilled social media strategist, then reach out to me. My team is the best of the best, and I would love to share their unique brilliance with you.
Your potential clients and customers expect your business to be on social media. Don’t miss out on potential sales and money by ignoring this critical online marketing component. Now that you’ve learned the fundamentals of a powerful social media marketing strategy, it’s time to put them into action today!
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