Location: Monopoli, Puglia, Italy
Categories: Branding, Marketing, Strategy

Business Challenge

When the Experience Experts were first introduced to Southern Visions Travel, they were a hidden gem, not only in location in Italy but also with their digital presence. Lynan met the owners through a graphic designer/coaching client and immediately saw an opportunity to transform their marketing and website. At the time, Southern Vision’s branding and web presence lacked alignment with the company ethos, the services they offered, and their high-end clientele. The company offered premium local experiences that were pure luxury. But these were nowhere to be found on their website. In short, they didn’t have the branding, copy, and packaging to match their offerings.

Designers of unparalleled experiential travel.

Transformation

Lynan spent two months on-site, in Puglia for hands-on rebranding, website and business development. By getting to know the company culture and clientele, Lynan was able to aid Southern Visions in positioning themselves as the bespoke, luxury travel designers they already were. Through focused strategy, she was also able to help them stand out in niche markets for culinary and active travel. After two months with the team, they were ready to start networking at international luxury travel trade shows. Lynan helped them apply to Pure and were accepted. She also was integral in securing a media hit with National Geographic for Southern Visions.

Business Benefits

Since working with Lynan and the Experience Experts, Southern Visions have established themselves as industry leaders. They have elevated their clientele to work with celebrities, culinary & cycling enthusiasts, and luxury travelers wanting to explore their region and all of Italy. The company ranks high in a Google search and they are consistently working with new clients. Lynan discovered that one of the best parts of working with Ali and Antonello was that you become buoni amici ( great friends). To this day, she maintains a personal relationship with them and still sends business their way.

Services Provided

• Created their new logo and completed Website Design & Content Creation-  in conjunction with MustLab
• Visual Identity (New modern chic look for trade shows, vehicle branding, apparel, etc.)
• Preparation for International Trade Show: Pure Life Experiences
• Social Media Set-Up
• Co-created the slogan with co-owners: Designers of Unparalleled Experiential Travel
• Relaunched their email marketing
• Revamped their social media presence
• Launched Pinterest
• Secured features in Nat Geo and the Huffington Post
• Created a press/pitch formula for them
• Optimized YouTube channel
• Sent them multiple team members over the past few years
• Joined associations that brought in more business
• Systematized the Bespoke/Customized Tour Process
• Audit of Office Operations
• Press Kit, Outreach & Showcase             

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