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Market Your Retreat Center Without Blowing Your Budget

blog, Online Marketing

The Digital Marketing Tips You Need to Attract Clients to Your Venue Without Breaking the Bank

Marketing is often a difficult task. And, with digital technologies changing rapidly, it can be even harder to choose the best methods and channels that fit within your budget. If you have a retreat venue with a small marketing budget, it may seem like there’s no way you can compete with some bigger budget venues. However, we’re here to tell you that there are many ways you can attract the audience you want without breaking the bank. Some methods are great for brand recognition getting the word out about your retreat center, while others are more likely to lead to sales conversion – actual retreat bookings. If you’re not sure where to start, The Experience Experts are here to help. Here are some of the most cost-effective digital marketing techniques for retreat centers and retreat venues on a tight marketing budget.

Create a Variety of Content

Content is king in today’s market where an estimated 2.5 billion people globally and  81 % of Americans own a smartphone. Content marketing isn’t limited to posting stunning photos of your retreat center on Instagram or coming up with a quirky call-to-action caption for Facebook.These can be included in your marketing mix but there’s a lot more you can do, even on a small budget. We find retreat centers either have time or money. If your retreat center has more time on their hands, then content is the best place to put your marketing focus. Once you create the time, you can create:

  • Blogs: Great blog content will get the attention of search engines, build brand recognition and give you content which you can use on social media or in your newsletter.
  • Videos: YouTube is the second-largest search engine and therefore an excellent way to get more eyes on your retreat center. Using your smartphone and free or low-cost editing tools, you can capture and share all that your property has to offer.
  • PDFs: Do you want to make it easy for retreat leaders to see all your amenities? Put it all together in a brochure and make it available as a PDF.
  • Infographics: Infographics can be used to educate your target audience using beautiful visuals and easily digestible amounts of information.
  • Guidebooks: Is there a lot to do in the area near your venue? Why not create your own guide to activities which visitors may be interested in doing before or after their retreat.

Utilize Facebook Groups

Facebook is free to use and there are many groups you can join to help you connect with your ideal clients. If your interest is in yogis and wellness enthusiasts, join their groups and share your knowledge about organizing a successful retreat. Facebook groups are not the place for a constant hard-sell. Join the conversation and focus on building genuine relationships. Pitch in when people ask questions and suggest your venue when members are asking for a property just like yours.

Some of our favorite Facebook groups are:

Retreat Leader Hub – WeTravel

Yoga Retreats

Eco Retreats

Yoga Retreat Hosting – Breathspiration

 

Reach Out to the Audiences You Want to Attract

Don’t be afraid to contact retreat leaders and organizers directly to let them know about your amazing retreat center. You can begin by looking at retreat websites and collecting the email addresses listed. If you’re specifically a yoga retreat center, email all the yoga studios or yoga teachers in your state, or all over the country if you wish. If your location is ideal for meditation, target meditation bloggers or teachers who have large social media accounts and lots of influence.

For venues which can accommodate retreats of varying kinds, you can also try reaching out to life coaches or coach certification programs. Not everyone will be interested but if you have an excellent product and you show people how you can help them, you’ll reap the rewards.

Leverage Social Media Engagement

Don’t forget the “social” in social media. Facebook, Instagram, and Twitter are not one-way forms of communication. Simply posting content won’t allow you to realize all the benefits. You need to engage with your followers and the people you follow. Comment on their posts and ask them questions. If they like your post, don’t be afraid to send them a short message. Connecting with other people raises brand awareness and creates buzz around your venue.

Use These Affordable Marketing Options for Your Retreat Center

The world is becoming more and more connected via social media and the Internet. If you want to reach your target market, you need to put some of your effort into digital marketing. This is especially the case if you want to attract an international clientele. Digital marketing can seem daunting, especially since platforms change rapidly. However, as we have shown you here, there are many ways to market your retreat center while staying well within your budget.

 

 

 

Lynan Saperstein

Lynan Saperstein is a luxury marketing strategist who guides boutique hotels and resorts to consistently get more bookings and revenue. As the CEO of her digital marketing agency, Experience Experts, Lynan and her team offer a comprehensive, full-service approach for all your digital marketing needs, including: high-converting websites, driving-traffic social media, big-picture business growth strategies, and sales domination in your marketplace. The end result is your property and brand transformed from being virtually unknown to a highly-coveted and booked-solid destination. She is living her digital nomad dream, by sharing her online marketing wisdom, and adventuring around the planet with her tribe while running this location-independent business. Through her marketing passions, she also hosts entrepreneur immersion retreats, the next Trailblazer’s Retreat is in Belize 2020.

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