I WAS AFRAID TO SHOW PEOPLE MY WEBSITE
I WAS ASHAMED. I WAS EMBARRASSED
I would go to networking events and be a presence
Talking, connecting and sharing my insights
I am powerful in person
But when I handed over my business card 
or told them my website,
I CRINGED INSIDE

 It was time for me to think about how to rebrand my business

My website, my business branding, my logo

My online identity

The content on my site wasn’t aligned.

None of it was aligned with the journey I am on.

And as I shifted, expanded and transformed

so does the brand mission and service of my business

MY ENERGY MY VIBRATIONS OF WHO I AM AND HOW I SHOW UP IN THE WORLD.

Last year I helped over 10 entrepreneurs  on how to rebrand their companies
and BUILD GORGEOUS 
IMPRESSIVE
ALIGNED WEBSITES
and mine remained untouched

I had one client whom I worked for 5 days straight with a graphic designer, locked in a loft, ordering in food, in order to finish it for a deadline

IT HIT ME HARD AFTER THAT
I was willing to pull crazy work weeks 
and GIVE ALL OF ME for the dream’s of others
but I still wasn’t willing to do it for myself

After the Trailblazer’s Retreat successful inaugural event in September 2013
After I moved to Chile,
IT SUNK IN. MY WEBSITE SUCKED
BECAUSE IT WASN’T ME.
IT WAS WHO I USED TO BE.

It was time.
It was time FOR ME TO FOCUS MY GENIUS and bust out my  learned BUSINESS BRANDING TIPS
ON MY OWN GORGEOUS BUSINESS REBRANDING
It deserved it.
It needed it.
I needed it to feel 1000% confident like I am with my mission, purpose and service in my body and being.
I needed ALIGNMENT of my soul with how people saw me online.

ONLINE IS HOW I REACH MY TRIBE.
MY CLIENTS & MY COLLEAGUES
ONLINE PRESENCE is your vibration to the masses.
Think of the billions on the internet now
and the billions more who will be online in the next few years.

YOUR WEBSITE, YOUR LOGO, YOUR BLOG, SOCIAL MEDIA & WEBSITE CONTENT
are YOU and YOUR BUSINESS BRAND
And if there isn’t alignment, it can not only
CREATE HUGE MONEY BLOCKS
and BARRIERS TO GROWTH
but it can also completely trap you
into the world seeing you the way you WERE
INSTEAD of how you are BEING
right here
right now in this glorious moment.

I tell people how regularly I shift, my perspective, I learn more. 
Because I do.
I don’t recognize myself from week to week sometimes.
As I connect with more magnificent experts and leaders at events and during my travels. As I clear away the excess and get to the core of my BEING.
My web presence needed to reflect that experience.

SO I set out on an almost 7 month journey
NEW LOGOS
COLOR PALETTE choices
FONTS
PHOTOS
COPY COPY COPY
oh and more COPY
buttons and LAYOUTS
and writing
and energetically aligning 
who I am right now
and where my SERVICE, my baby, my company is headed
THE SHOES we’re growing into
We even created ceremony to ignite and seal the intention behind 
WHAT WAS CREATED
and ASKED FOR DIVINE GUIDANCE along the way as it evolved

I channeled a lot from spirit
I was guided to top experts
I was blessed
I started my logos in November 2014
I consulted with international branding experts to get the energy & vibe and tips on what to do when branding yourself and your business. 
that I was creating with my offerings and my trajectory of service. The mood I was creating, the way I wanted my clients and potential customers/visitors to feel. I had to get clear on who my people were and what I was sharing with them exactly and WHY.

I had a new logo on January 18th the day I was going offline for two weeks and retreating to the jungle. Ironic huh?
I got new business cards in March.
and I launched my GORGEOUS NEW WEBSITE on June 1st.

And guess what? I am still not done.
We are still going through the site.
Each word, each image, the flow
We are aligning with where I am right now
Where my team is in this moment
Where we are energetically
What we are sharing

I will be tweaking my ME branding until the day I die. I will always be learning and expanding. I will continue to weave my life threads with as many magical beings as the Universe co-creates with me to place them in my path. And I know they will guide me deeper.
Deeper into who I am.
Deeper into seeing myself clearly.
Deeper and clearer visions of my service.
And my branding will shift.
My website will be tweaked monthly (if not weekly)

This is why BLOGGING IS SO IMPORTANT and powerful friends.
{NOT ONLY FOR SEO and Google ranking!}
But it energetically aligns your web and online presence with where you and your company is RIGHT NOW. Right in this moment.

This is why SOCIAL MEDIA IS SO IMPORTANT and powerful
It’s daily, weekly and UP TO THE SECOND
connection & vibrationally builds relationship with you
YOUR MISSION
YOUR MESSAGE
YOUR SERVICE
Deep breath, and seriously remember that every word, statement & image you share has a vibrational impact around the planet.
 Your PERSONAL BRAND and life motto and your BUSINESS BRAND all produce a RIPPLE EFFECT on this Earth.

But I fell into the REBRANDING trap, thinking I could do it all in one swipe. AND it took over half a year.
Begin to engage the REBRANDING
or as I am calling it now- the EVER-TRANSFORMING BRAND of yourself
and how THAT integrates into your business brand.
We cannot afford to be stagnant.
We cannot afford to be less than 100% confident.
We cannot afford for our FULL VALUE to be seen.
We cannot afford to have abundance blockages.
WE GET TO IMPACT PEOPLE’S LIVES.
WE GET TO TRANSFORM THE WORLD.
WE GET TO BE LEADERS.
WE GET TO INSPIRE OTHERS TO BE LEADERS BESIDE US.

My invitation for all of you.
Allow the personal transformation
Welcome the business evolution
and ENGAGE with the continuous rebranding process
ENERGETICALLY continue to share exactly where you are at
WITH your SOCIAL MEDIA & BLOGGING
I love all of you
and exactly where you are is perfect.
But I wanted to share my experience, to see if it contributes to yours.
Take what you need, be inspired and let go of the rest.
Namaste.

One response to “How to Rebrand Your Business (And Why You’ll be Doing It For a Long While)”

1. Thinking About Rebranding? 8 Questions To Ask Yourself First - The Big Factor says:

   April 20, 2015 at 6:03 pm

   […] I had to ask myself this same question back in 2013. It was after the successful inaugural Trailblazer’s Retreat, and it hit me hard: I reach my tribe online, yet I wasn’t 100% confident in my online presence (like I was with my mission, purpose and service in body and being). It was time for a shift. And you know what? I will be tweaking my branding until the day I die because I will always be learning and expanding on my life journey, and my service through The Big Factor. […]