HOW TO GET MORE HOTEL BOOKINGS WITH LESS EFFORT
Recently I was a guest on the Lodging Leaders podcast where I talk about how my digital marketing company, Experience Experts, stands out from other branding companies and how to get more hotel bookings.
I share my story on how I came to be a luxury hotel marketing strategist. It started when I was a child and used to take trips with my family several times a year. Later in my adult life, when I began working as a business consultant I still loved to travel. It became clear that I wanted to focus more on marketing for hotels and helping them gain an advantage in a competitive market. Being able to find a unique hotel and uplevel its presence is such a gift. It’s why I choose this as my career and business.
Over the course of the podcast, I talk about why it is important to spend the resources investing in marketing support and how it creates consistency in your branding, which is what potential guests will look for and remember when booking a hotel. Being able to identify your ideal customer avatar is also important when marketing. I cover this topic in addition to the mistakes that some hoteliers tend to make when it comes to marketing their business. The podcasts finishes up by discussing what my price ranges are for clients.
When you want to stand out on social media, like Facebook for example, it is important to use branding and images that convey elegance in order to take the essence of your hotel and put that into the world for guests to see. It is also crucial that you are consistent in your visuals and your branding.
The Lodging Leaders podcast can be listened to by following the link of your choice:
Google Play Link:
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