Hotel Technology Trends You Need to Know

Hotel Technology Trends You Need to Know

Hotels, Marketing, Promoting Your Business

Hotel Technology Trends You Need to Know

The future for hotels in terms of operations and customer service could be the rise of 5G mobile. While it is very early days yet and while this technology is not expected to be in place for at least another four years, it is something that hotels will have to look at for the future in terms of keeping pace.

The current technology trends include the implementation of review plugins on hotel websites which allow for potential customers to see reviews by past customers and the use of social media for online reputation management. For example when it comes to plugins, more than 9 in 10 online shoppers think reviews have been censored if they do not see at least a few poor reviews in addition to good reviews. When it comes to social media, Facebook is paving the way for hotels but a significant number of hotels do not engage with video based platforms such as YouTube which has only been implemented by a third of hotels.

Things are changing rapidly in the hotel industry as it becomes more and more digitized. The front desk of the future is moving quickly towards mobile phones and cloud based services. As technology becomes more prevalent, hotels are integrating it into their experiences. This includes working with review sites such as TripAdvisor, among others, and allowing people who have stayed at your property to offer unbiased feedback for potential guests. It has been shown that people tend to trust properties with honest reviews more than those without and as almost everyone uses the internet to research future bookings this can help people learn more about what you can offer.

Learning how to utilise this new technology to increase bookings is how hotels can survive and thrive in this quickly changing industry.

Read through this infographic created by Killarney Hotels to learn even more.

About the Hotels

Killarney Hotels includes The Dunloe, a 5 star luxury hotel based near the scenic Gap of Dunloe, the Europe Hotel & Resort, a 5 star luxury hotel located overlooking the world famous Lakes of Killarney and Ard na Sidhe Country House Hotel, a 4 star boutique hotel nestled on the shores of Caragh Lake.

As social media becomes part of the hotel experience before, during, and after a customer’stay, it is becoming increasingly important to be as active across your social channels as you are on-site. Keeping your online presence up to date and on brand allows people to interact with your property on multiple levels and draws in your ideal customer. With the advent of social media, it is essential that the image you present to the world is the same brand as the property they are staying at. Since most of these tools are free, Instagram and Facebook being two of the largest, it’s become incredibly important to ensure that you utilise them to promote your unique location.

At The Experience Experts, our specialty is helping grow your social media following and increasing your online presence. Reach out and see what we can do for you today!

Lynan Saperstein

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