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how to get more clients now with website optimization

Get More Clients Now By Removing One Thing From Your Website


Do you want to capture more leads with your website?

Are you spending precious time and money on your website to get more clients?

I’m going to let you in on a little secret. There is just ONE THING you need to remove from your website right now.

One thing between your website as is and all of the clients you could ever dream of.


The #1 thing business owners are probably not doing on their website is also one of the most obvious and easy to fix. This is the ultimate simple trick to OPTIMIZE your website and get more clients now.

The front page of your website is not a place for YOUR BIO.

I regret to inform you that your potential leads DON’T REALLY CARE ABOUT YOU. {not yet at least}

They care about THEMSELVES. You are in a place of SERVICE. It’s not about you, it’s about THEM.

Your website needs to speak to your ideal customer. They’re struggling, they have a problem needing solving.

They’re the ones with the money to invest in your solution.


Address those first and foremost. And centrally locate all this juicy content on the front page, the main HOMEPAGE, the first place they’ll see on your website.

  • Demonstrate you know their ‘problem/struggle’ more deeply than them, know all of the dirty details and use it in the copy
  • Have them SAY YES that’s me if you ask PULL QUESTIONS
  • Address them directly! Speak to them.
  • What BENEFITS/RESULTS will you provide them specifically


Put your full bios about liking gummy bears and going to this school with this training on an INTERNAL PAGE. This is when someone already wants to know more about you and has gone searching.  That’s all. It’s feedback so take what you need. Improve your business website today and you will get more clients. This I promise you. I feel a blog post series about ‘Website Improvement Steps’ coming out of me. Stay tuned!

Lynan Saperstein

3 responses to “Get More Clients Now By Removing One Thing From Your Website”

  1. […] written an entire post on how to get clients NOW by removing one thing from your website’s homepage. It’s required reading if you’re creating your first website or if you’re not sure why your […]

  2. […] After creating an irresistible opt-in, this is the next most important thing your website needs: clear and compelling front-page copy that is NOT about you. […]

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