Retreat centers are truly gift to humanity. Who doesn’t want to take time off from the hectic day-to-day and get away from it all by unplugging? If you own and operate a retreat center, then you already have an incredible product to offer. The space you have created in invaluable to the population. Whether you focus on writing retreats, yoga retreats, transformational retreats or simply provide a space for groups and individuals to breathe a little bit more, there are always thousands of people interested in visiting & booking your destination. Because of this fact, any travel marketing that you do needs to focus on letting people know that you exist, much more than convincing them of your amazing product. Your job when marketing a retreat center is to shine a spotlight on your resort so that customers see you.
Any travel marketing expert will tell you that social media campaigns are an imperative part of your brands marketing and sales strategy. However, just coming up with a campaign isn’t enough. It needs to be unique, exciting, and grab people’s interest and attention. Making your campaign utterly awesome will not only increase your brand presence but also your sales, thus boosting your return of investment. And at the end of the day, this is what we all want. While you need a lot of creativity and originality, there are some simple steps you can take to help make your social media campaign go viral.
It seems as if nowadays travel marketing success is measured by the number of followers your social media has. This is especially true for hospitality and tourism businesses, which have started to look to Instagram and other trending social media platforms to attract new potential customers. Content feeds from industry giants like the Hilton Hotels, and Expedia boast thousands of followers and are the envy of the town.
You’re stuck at your computer, plugging away at an overwhelming to-do list, when all of the sudden you get distracted by stunning travel photos a friend just uploaded to Facebook.
An intense case of wanderlust strikes. You’re now clicking through to find out more about your friend’s adventures somewhere in the world, as well as to get inspiration for your own future travels.
If you are a travel and tourism business creating brand recognition, it is absolutely imperative for you to use social media marketing. Gone are the days when travelers relied on paper guides and agents to plan and book their vacations. In fact, most travelers today are relying more and more on the internet to make purchasing decisions. With social media users reaching billions of people each month (and no, that is definitely not an exaggeration, it’s a real statistic), ignoring social media would be like ignoring TV as a marketing tool in the 1960s!
By now it’s no secret that I have a serious penchant for world travel. For me, there is nothing better than incorporating my love for travel and adventure into my business by working with epic, experience-centered clients around the world. I know my tribe resonates with travel the same way. Maybe you’re a travel brand. […]
Small boutique hotels often compete for business with big names in the hospitality industry. Though there is a clear advantage to a widely recognized chain name, there are advantages to not having one as well. Many travelers seek a unique, personalized experience that they will never get at a chain hotel. As a small boutique hotel, this is exactly what you can offer your travelers effortlessly.
Whether you’re the name-brand like Hilton or a family-owned small boutique hotel, there is one thing that you absolutely need: A great social media following. In the digital age, who you are online is almost as important as your hospitality in person. If you already have an account on all the major social media pages, good job! Now, you have to make sure that you grow your following. How do you do this? By becoming a travel and hospitality marketing master and taking advantage of all the free advertising opportunities social media provides. Of course, I’d love to show you exactly how to do it.
Today’s blog post is a guest post from our favorite social media guru, Jennifer Greene. Enjoy! As you build your business, you know the importance of having a strong presence on social media. The word of mouth benefit, the ability to join in conversations about your brand, and simply keeping up on the […]
Is social media marketing really all that important for small businesses and entrepreneurs? Absolutely. Learning how to leverage the power of social media will lead to increased brand awareness, greater insight into potential customer’s needs and desires, more targeted website traffic… and that’s just the start! But how many times have you seen businesses […]