If you are a travel and tourism business creating brand recognition, it is absolutely imperative for you to use social media marketing. Gone are the days when travelers relied on paper guides and agents to plan and book their vacations. In fact, most travelers today are relying more and more on the internet to make purchasing decisions. With social media users reaching billions of people each month (and no, that is definitely not an exaggeration, it’s a real statistic), ignoring social media would be like ignoring TV as a marketing tool in the 1960s!
By now it’s no secret that I have a serious penchant for world travel. For me, there is nothing better than incorporating my love for travel and adventure into my business by working with epic, experience-centered clients around the world. I know my tribe resonates with travel the same way. Maybe you’re a travel brand. […]
Small boutique hotels often compete for business with big names in the hospitality industry. Though there is a clear advantage to a widely recognized chain name, there are advantages to not having one as well. Many travelers seek a unique, personalized experience that they will never get at a chain hotel. As a small boutique hotel, this is exactly what you can offer your travelers effortlessly.
Whether you’re the name-brand like Hilton or a family-owned small boutique hotel, there is one thing that you absolutely need: A great social media following. In the digital age, who you are online is almost as important as your hospitality in person. If you already have an account on all the major social media pages, good job! Now, you have to make sure that you grow your following. How do you do this? By becoming a travel and hospitality marketing master and taking advantage of all the free advertising opportunities social media provides. Of course, I’d love to show you exactly how to do it.
The Top 2016 Travel and Tourism Trade Shows That You Must Attend Being in the travel and tourism industry means that there’s a good chance are you’re going to at least one trade show this year. Over the years, these events have become an essential part of travel and tourism marketing. These shows seek to […]