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Hotel Technology Trends You Need to Know

The future for hotels in terms of operations and customer service could be the rise of 5G mobile. While it is very early days yet and while this technology is not expected to be in place for at least another four years, it is something that hotels will have to look at for the future in terms of keeping pace.

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Entrepreneurs: How To Plan The Ultimate Retreat In Costa Rica

Last week I divulged my top three picks in Hawaii for hosting transformational retreats and events. Now, in continuation of this series featuring amazing retreat centers in awe-inspiring locations, it’s time to travel to one of my favorite destinations of all time: Costa Rica.

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Marketing for Retreat Centers

Retreat centers are truly gift to humanity. Who doesn’t want to take time off from the hectic day-to-day and get away from it all by unplugging? If you own and operate a retreat center, then you already have an incredible product to offer. The space you have created in invaluable to the population. Whether you focus on writing retreats, yoga retreats, transformational retreats or simply provide a space for groups and individuals to breathe a little bit more, there are always thousands of people interested in visiting & booking your destination. Because of this fact, any travel marketing that you do needs to focus on letting people know that you exist, much more than convincing them of your amazing product. Your job when marketing a retreat center is to shine a spotlight on your resort so that customers see you.

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How to Create a Magnetic Social Media Campaign that Increases ROI

Any travel marketing expert will tell you that social media campaigns are an imperative part of your brands marketing and sales strategy. However, just coming up with a campaign isn’t enough. It needs to be unique, exciting, and grab people’s interest and attention. Making your campaign utterly awesome will not only increase your brand presence but also your sales, thus boosting your return of investment. And at the end of the day, this is what we all want. While you need a lot of creativity and originality, there are some simple steps you can take to help make your social media campaign go viral.

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Creating an Irresistible Opt In for Your Destination or Tour Company

An opt-in can be one of the most powerful marketing tools for a travel and tourism company. By engaging potential customers through newsletters, you can significantly increase your sales.

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Debunking the Myth of Social Media: Does 20k IG Followers Really Mean Anything?

It seems as if nowadays travel marketing success is measured by the number of followers your social media has. This is especially true for hospitality and tourism businesses, which have started to look to Instagram and other trending social media platforms to attract new potential customers. Content feeds from industry giants like the Hilton Hotels, and Expedia boast thousands of followers and are the envy of the town.

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The Simple Guide to an Inviting Instagram

When it comes to travel and tourism marketing, an engaging Instagram is one thing that any tourism brand can’t do without. An adventure-rich photographic profile that attracts an audience and customers can increase your sales significantly.

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Best Software for Easily Making Client Itineraries Mobile Friendly and Luxury Chic

Every luxury travel company that wants to keep ahead of the game needs to make its service – mobile friendly. In the age of technology, living on our devices – phones, tablets and laptops, even the most amateur travelers want to have an easy way to access their plans and itineraries before and after the adventure. As a travel and tourism business, you want to provide your clients with the best quality of service, while at the same time increasing your productivity levels. Luckily, there are multiple websites and apps that allow you to do this by creating mobile friendly and luxury chic itineraries your clients will love.

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travel and tourism marketing, travel marketing, hospitality and tourism marketing

Using Google Analytics to Tailor Your Content Marketing Social Media Plans

Are you using Google Analytics to track traffic and visitors to your website? It can seem overwhelming to have a ton of data attached to your website and confusing about what to do with it.

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hotel marketing, travel marketing, hospitality and tourism marketing

How To Attract More Customers: Try These 8 Easy Marketing Hacks

If you’re struggling to attract more customers and loyal clients that regularly utilize your travel and tourism company, then there’s likely a problem with your marketing strategy.

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Instagram Tips for Travel & Tourism Companies

In the travel industry, you already know how important social media is for travel and tourism marketing. Many companies focus on their Facebook and Twitter, but they often ignore social media’s rising star: Instagram!

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travel and tourism marketing, travel marketing, hospitality and tourism marketing

Researching Your Travel Business Competitors

Traditionally, I do not believe in competition. Ask anyone who knows me, I believe that there is no business in the world that offers tours or a travel destination like you do.

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