Any travel marketing expert will tell you that social media campaigns are an imperative part of your brands marketing and sales strategy. However, just coming up with a campaign isn’t enough. It needs to be unique, exciting, and grab people’s interest and attention. Making your campaign utterly awesome will not only increase your brand presence but also your sales, thus boosting your return of investment. And at the end of the day, this is what we all want. While you need a lot of creativity and originality, there are some simple steps you can take to help make your social media campaign go viral.
An opt-in can be one of the most powerful marketing tools for a travel and tourism company. By engaging potential customers through newsletters, you can significantly increase your sales.
It seems as if nowadays travel marketing success is measured by the number of followers your social media has. This is especially true for hospitality and tourism businesses, which have started to look to Instagram and other trending social media platforms to attract new potential customers. Content feeds from industry giants like the Hilton Hotels, and Expedia boast thousands of followers and are the envy of the town.
Every luxury travel company that wants to keep ahead of the game needs to make its service – mobile friendly. In the age of technology, living on our devices – phones, tablets and laptops, even the most amateur travelers want to have an easy way to access their plans and itineraries before and after the adventure. As a travel and tourism business, you want to provide your clients with the best quality of service, while at the same time increasing your productivity levels. Luckily, there are multiple websites and apps that allow you to do this by creating mobile friendly and luxury chic itineraries your clients will love.
Are you using Google Analytics to track traffic and visitors to your website? It can seem overwhelming to have a ton of data attached to your website and confusing about what to do with it.