Puzzle Israel is a culinary adventure company based in Tel Aviv, Israel with a focus on family and group tours. Their tours are led by Israeli locals who want to facilitate a deeper connection to the land, food, and culture the country has to offer. The Experience Experts worked with Puzzle Israel to do a complete overhaul of their website, including their many tour sales pages, which were optimized to attract and convert. The EE team also worked with their graphic designer to revamp Puzzle Israel’s content and train their marketing manager in social media, email and content marketing. In addition, Lynan organized their first press trip and brought in 8-10 of the top influencers from around the world to create content and bring Puzzle Israel’s offerings to a global audience. This launched them into one of their most successful seasons ever and the company is still consistently booking their tours.