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CASE STUDY

Meet a wine destination that relied on EE to create their website and marketing that converts.

Blue Rock Vineyard

Cloverdale, California

Blue Rock Vineyard, a luxury 100-acre estate vineyard and tasting room in Alexander Valley -Sonoma County, California, brings the best of European winemaking and sustainable growing practices together in a luxurious setting. The company is known for their unique terroir and award-winning red varietals especially their affordable delicious best-seller, Baby Blue.

The Experience Experts created Blue Rock’s luxury website, integrated e-commerce platform to build their online wine shop, and helped establish their monthly wine membership club. Lynan and the team also crafted the written SEO-optimized content for Blue Rock’s entire website including the blog, sustainability and product pages, which has since significantly increased their website traffic, sales and visits to their now-open multi-million dollar tasting room.

The Experience Experts set Blue Rock Vineyard up for continued success to expand ecommerce of their wines through their online store, online wine tour bookings and member vineyard stays and events.

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Highlights

  • Built and launched website & e-commerce wine shop
  • Oversaw product photography for online presence and promotions
  • Created copy for and outlined Wine Club Membership

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