If you are a travel and tourism business creating brand recognition, it is absolutely imperative for you to use social media marketing. Gone are the days when travelers relied on paper guides and agents to plan and book their vacations. In fact, most travelers today are relying more and more on the internet to make purchasing decisions. With social media users reaching billions of people each month (and no, that is definitely not an exaggeration, it’s a real statistic), ignoring social media would be like ignoring TV as a marketing tool in the 1960s!
The 13 travel Instagram accounts will give you major wanderlust! By now it’s no secret that I have a serious penchant for world travel. For me, there is nothing better than incorporating my love for travel and adventure into my business by working with epic, experience-centered clients around the world. I know my tribe resonates […]
Small boutique hotels often compete for business with big names in the hospitality industry. Though there is a clear advantage to a widely recognized chain name, there are advantages to not having one as well. Many travelers seek a unique, personalized experience that they will never get at a chain hotel. As a small boutique hotel, this is exactly what you can offer your travelers effortlessly.
One of a Kind Set Departure – Group Retreats Can Exponentially Grow Your Travel and Tourism Business This Year As a travel and tourism entrepreneur, you already understand the life-changing impact of experiencing the world we live in. I agree 100%. I am confident that experiential travel has the power to change lives. It’s why […]
Whether you’re the name-brand like Hilton or a family-owned small boutique hotel, there is one thing that you absolutely need: A great social media following. In the digital age, who you are online is almost as important as your hospitality in person. If you already have an account on all the major social media pages, good job! Now, you have to make sure that you grow your following. How do you do this? By becoming a travel and hospitality marketing master and taking advantage of all the free advertising opportunities social media provides. Of course, I’d love to show you exactly how to do it.
The Top 2016 Travel and Tourism Trade Shows That You Must Attend Being in the travel and tourism industry means that there’s a good chance are you’re going to at least one trade show this year. Over the years, these events have become an essential part of travel and tourism marketing. These shows seek to […]
Game Changing Marketing Trends That Will Shape the Travel and Tourism Industry in 2016 Marketing is constantly adjusting and reacting to changes in technology and attitudes in an industry each year. While digital marketing has undergone a substantial upgrade and transformation in the last few years, the advances in technology that incited the changes for travelers is growing at a faster […]
Looking for the perfect retreat center in Hawaii, for your next getaway? After years of leading entrepreneurs on epic retreats that transform their lives and up-level their businesses, there’s one question I now receive over and over again: How do you find these phenomenal retreat centers—and what is it that sets them apart from the rest? […]
During my latest adventures, I had the amazing opportunity to spend time in two hot-spots for being a digital nomad: Chiang Mai, Thailand, and Ubud, Bali. These two destinations are some of the most popular places for traveling entrepreneurs, and it only took me a brief amount of time to understand why. Amazing food, an […]
No doubt about it: Being an entrepreneur is REALLY hard work. When you’re passionate about your business and your vision, it’s all-to-easy to fall into a routine of 15-hour work days, take-out Chinese, and never-ending to-do lists. You feel guilty if you aren’t glued to your computer, hammering away at your next big project or […]
If you’re a travel and tourism brand, then you absolutely cannot undervalue the importance of a business blog. For starters, blogging is one of the most organic ways to get new website traffic to your site. And fresh, targeted traffic means more clients, more customers and more MONEY. But even more importantly, a […]
I’ve been leading clients and trailblazers on group entrepreneur retreats around the world for years. From Costa Rica to Croatia—from cycling to yoga to sea kayaking to surfing—these retreats and set departure tours have included some of the most gorgeous, life-changing destinations and adventures of my life. Along the way, I’ve learned a […]