An opt-in can be one of the most powerful marketing tools for a travel and tourism company. By engaging potential customers through newsletters, you can significantly increase your sales.
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It seems as if nowadays travel marketing success is measured by the number of followers your social media has. This is especially true for hospitality and tourism businesses, which have started to look to Instagram and other trending social media platforms to attract new potential customers. Content feeds from industry giants like the Hilton Hotels, and Expedia boast thousands of followers and are the envy of the town.
Every luxury travel company that wants to keep ahead of the game needs to make its service – mobile friendly. In the age of technology, living on our devices – phones, tablets and laptops, even the most amateur travelers want to have an easy way to access their plans and itineraries before and after the adventure. As a travel and tourism business, you want to provide your clients with the best quality of service, while at the same time increasing your productivity levels. Luckily, there are multiple websites and apps that allow you to do this by creating mobile friendly and luxury chic itineraries your clients will love.
Are you using Google Analytics to track traffic and visitors to your website? It can seem overwhelming to have a ton of data attached to your website and confusing about what to do with it.
If you’re struggling to attract more customers and loyal clients that regularly utilize your travel and tourism company, then there’s likely a problem with your marketing strategy.
You’re stuck at your computer, plugging away at an overwhelming to-do list, when all of the sudden you get distracted by stunning travel photos a friend just uploaded to Facebook.
An intense case of wanderlust strikes. You’re now clicking through to find out more about your friend’s adventures somewhere in the world, as well as to get inspiration for your own future travels.
If you are a travel and tourism business creating brand recognition, it is absolutely imperative for you to use social media marketing. Gone are the days when travelers relied on paper guides and agents to plan and book their vacations. In fact, most travelers today are relying more and more on the internet to make purchasing decisions. With social media users reaching billions of people each month (and no, that is definitely not an exaggeration, it’s a real statistic), ignoring social media would be like ignoring TV as a marketing tool in the 1960s!