Successful entrepreneurs know that the only way to scale your empire and make a lasting impact on your tribe is by taking care of your clients.
Your customers are the lifeblood of your business. Yet far too often, we as entrepreneurs forget that. We take on more than we can handle. We burn-out. We lose focus on why we began our trailblazing businesses in the first place. And as a result, our clients and customers suffer.
We might think we are taking care of our clients, but in reality, our actions are not measuring up to our intentions.
Do your clients feel appreciated and valued? Do they feel like they are being treated as if they are your one and only client?
Today I want to talk more about how you can take better care of your clients to create more impact and abundance. No matter how big or small your business, this is a game-changing topic that almost all of us can improve upon. Because at the end of the day, your success as an entrepreneur depends upon the satisfaction of the tribe that you serve. Let’s dive in!
1. Build Trust From The First Interaction
You probably know the importance of making a positive first impression. But did you know that you only have 7 seconds to do so? And not only that, it turns out first impressions are incredibly difficult to change—no matter how inaccurate they might be.
This means that from your very first interaction with potential clients, you need to ensure you are demonstrating TRUST.
Do you immediately convey to clients that you are reliable? That you are an authoritative expert in your industry? That you genuinely care about their satisfaction and success?
It doesn’t have to be as overwhelming as it sounds. As a heart-centered trailblazer, you already want to create serious impact and transformation in your client’s lives. If you keep this at the center of all you do, then your prospects will be able to tell right away.
2. Show Your Clients You Care
One of the best ways to ensure clients feel valued and appreciated is actually to show them that you care.
A regular blogging and email newsletter strategy is a great place to start. While content marketing does provide ground-breaking transformation for your business, it is also one of the best ways to provide extra knowledge and value to clients. The key is to ensure that you are sharing your soul-voice and providing additional value—not just regurgitating all of the white noise that we are all already inundated by. A blog that is chock-full of juicy goodies is also a fantastic way to provide a shining first impression to those potential clients who land on your website for the first time.
Over-deliver on the services you provide and your clients will know that you are deeply invested in their success. This doesn’t mean letting go of boundaries or allowing clients to take advantage of you. It does mean being of service and genuinely caring about the satisfaction of your customers.
3. Communicate With Your Clients
It’s true. Communication can make or break your business. Treat your clients like they are partners, and they will know that you are invested in their ongoing success. This means not only listening to what they have to say, but actually implementing changes based upon their feedback.
Effective business communications skills could easily be its own blog post. (Let me know if this is a topic you’d like me to cover in the future!) But for now, here are a few resources I recommend checking out to get you started down the path to better communication:
No matter how well you think you are taking care of your clients, the only way to know for sure is by asking them. Don’t be afraid to get vulnerable for real answers and real growth. Your clients will only be more grateful for it in the end.
4. Don’t Offer False Promises
This goes back to fostering a client-relationship built off of trust and communication. Unfortunately, so many entrepreneurs set down a slippery slope of offering promises that they cannot fully deliver on.
Maybe you told a client you would have a task completed for them by Friday. You truly meant to have it finished by your own self-imposed deadline, but then life and other responsibilities got in the way. So you finish whatever it is on Monday, assuming the client won’t mind.
And the thing is, maybe the client doesn’t care. But maybe they do. And if this becomes a pattern, they certainly won’t know when they can trust you to deliver on your promises—and when you are only saying what you think they’d like to hear. It goes back to cultivating a relationship with your clients that is based on unwavering trust from the beginning.
Taking better care of your clients comes full circle.
The thing is, taking care of your clients is not something that can just be crossed off of a to-do list. But when you invest in deeply and authentically caring about the experience that your clients have with your brand, your empire will skyrocket as a result. I encourage you to take a moment to reflect upon the current service you are offering to your clients, from their very first interaction with you to even after they have made a purchase. What could you improve upon? And remember, there’s no better way to dig into the answer to this question then by asking your clients for direct feedback.
What tips do you have for taking better care of your clients? As always, feel free to share your juicy tips and tricks in the comments below!
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