By now you know that branding is critical for small business owners and entrepreneurs.
The beauty of the digital age is that it opens up countless new opportunities to form meaningful relationships with your ideal clients from around the world. But this global marketplace also means you are competing against countless other entrepreneurs and travel + tourism businesses for attention. A pretty logo and color palette alone simply won’t cut it.
Being the trailblazer you are, I know you want to up-level your brand and leave a lasting impression on your target audience. This checklist for success will show you how:
If you want your target audience to engage and connect with your brand, then you need to be a storyteller.
Stories are the number one way to cut through the digital noise and draw your customer in. Stories are how potential clients will decide if they can relate to you. It’s how they will grow to know, trust and like you. And ultimately, great storytelling is how customers will decide if they want to BUY from you.
Let people know your passion and purpose for what you are doing. Tell the compelling story behind the HOW and WHY your business began. Share your vision for delivering high-quality services. Talk about future growth. Spark emotions.
For a fantastic example of brand storytelling in the travel and tourism industry, have a look at this past client’s About Page: Blue Osa: Our Story.
The best storytellers are those who include their audience in the narrative. Remember, it’s not really about you—it’s about your client or customer. Weave your client’s desires into your story. Convey why they love your brand, why they hire you, and why they keep returning to you for more.
To learn more about the power of brand storytelling, don’t miss this excellent article by the Content Marketing Institute.
It should be easy to see EXACTLY what you’re offering, what you’re about and what sets you apart. Here are some things to consider when it comes to complete consistency in your brand:
One you have a clear and consistent brand in place, it’s time to start exposing your brand to new audiences.
Take the time today to set up a date to revisit and re-evaluate your brand + visual identity. How frequently will you continue to revisit your branding strategy? I recommend at least annually, but don’t be afraid to check-in sooner if you feel your brand is no longer aligned with your business’ journey. Rebranding might sound scary, but it can also be crazy exciting—and extremely necessary.
Advanced brand building in a global marketplace might sound like a daunting task, but it doesn’t have to be. Follow this checklist for branding success and I know you’ll have the impactful brand your business deserves!
How do you go above and beyond in your branding strategy? What do you believe to be the most powerful advanced brand building technique?
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