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Top Instagram Accounts To Inspire World Travel


Marketing, Promoting Your Business, Social Media Marketing

The 13 travel Instagram accounts will give you major wanderlust!

By now it’s no secret that I have a serious penchant for world travel. For me, there is nothing better than incorporating my love for travel and adventure into my business by working with epic, experience-centered clients around the world.

I know my tribe resonates with travel the same way.

Maybe you’re a travel brand. Maybe you’re a budding location-independent entrepreneur. Or maybe it’s simply that you value experiences over possessions. No matter what role travel plays in your life, this post is for you.

I’m sharing a compilation of my all-time favorite travel Instagram accounts. These aren’t bloggers, but actual travel and tourism brands who are rocking Instagram and crushing the hospitality internet marketing game. They are also inspiring and impacting lives in the process. If you’re looking for luxury travel and tourism branding inspiration, then look no further!

An amazing Instagram account has nothing to do with how many followers you have. It’s all about the VALUE of the content that you are providing. You’ll find each of these travel Instagram accounts consistently shares stunning images that inspire you to get outside of your comfort zone and have a life-changing adventure.

So whether you’re a travel business who is looking for guidance on how to amp-up your Instagram account and reach new potential clients OR you’re a travel-lover ready to get inspired for your next world adventure, read on. These are 13 travel Instagram accounts you are going to want to follow.

13 Travel Instagram Accounts To Follow For Serious Inspiration and Wanderlust


1.  Adventure Culture: @adventure_culture

If you enjoy jaw-dropping scenery and adrenaline-pumping adventures in the great outdoors, then Adventure Culture has just what you need. The creative agency equips active travelers for world travel and wild adventures.

Adventure Culture Travel - Travel Instagram Accounts To Follow


2. Conde Nast Traveler: @cntraveler

For those of us who enjoy the finer things in life—like delectable cuisine and luxurious abodes—Conde Nast Traveler’s Instagram is sure to be a favorite. This travel company has been inspiring people through their stories for years, so it’s no surprise that their Instagram account is just as powerful.

Best Travel Brands To Follow On Instagram - Conde Nast Traveler


3. Travel and Leisure: @travelandleisure

Want to know where the most beautiful places in the world are? Just take a look at Travel and Leisure’s Instagram. Their powerful photography makes for potent visual storytelling.

Top Travel Instagram Accounts To Follow - Travel and Leisure


4. Australia Tourism Board: @australia

This is hands-down the best tourism board on Instagram. When recently working with a client in Israel, this is the sample account I used to demonstrate what a travel Instagram account that works actually looks like. If you’re a travel or tourism business, go get inspired to create similarly breathtaking images.

Australia Tourism Board Instagram - Best Travel Instagram Accounts


5. Explore Canada: @explorecanada

Another tourism board with enticing photographs that make me want to get on the next plane to Canada.  Explore Canada does a particularly wonderful job at portraying all aspects of the country, from cuisine to architecture to landscapes.

Explore Canada Instagram - Best Instagram Accounts To Follow


6. Travel Channel: @travelchannel

Another iconic name in travel, the Travel Channel’s Instagram account lives up to its reputation by truly inspiring people to travel through gorgeous images.

Travel Channel Instagram - Best Travel Instagram Accounts For Inspiration and Wanderlust


7. National Geographic Travel: @natgeotravel

Because can you really have a list of top travel Instagram accounts without including National Geographic? Not only are their photos beautiful, but the post descriptions provided detailed descriptions and information about the location the image was captured.

Top Travel Instagrams To Follow - National Geographic Instagram


8. Royal Caribbean: @royalcaribbean

You don’t have to be a cruise ship aficionado to take one look at Royal Caribbean’s Instagram account and want to start planning your next trip at sea. Royal Caribbean truly excels by showcasing all aspects of what a cruise with them looks like, including the adventures, the food and the stunning locales.

Royal Caribbean Instagram - Top Travel Brands to Follow


9. Lufthansa Airlines: @lufthansa

Lufthansa is my favorite airline, so I was excited to see that their Instagram account also excels with high-quality travel photos. But what I really love about Lufthansa is that they actually respond to comments on their photos with real, personal messages. Too many businesses forget that social media is all about creating a community. Take the time to show your followers that you care, and your business will reap the benefits.

If you don’t have time to respond to questions and comments, consider hiring a social media manager. The personal touch is a surefire way to increase your followers.

Lufthansa Airlines Instagram - Top Travel Instagram Accounts


10. Four Seasons Hotels and Resorts: @fourseasons

This is probably the best hotel Instagram account around. Four Seasons does an amazing job of taking you outside of the resort and into the one-of-a-kind locations where they operate.


11. Leading Hotels Of The World: @leadinghotelsoftheworld

Another gorgeous account where each photo succeeds in telling a story. With over 400 locations around the globe, you’ll find inspiration no matter where your travels are taking you.

Leading Hotels Of The World Instagram


12. Lonely Planet: @lonelyplanet

When you ache for authentic, off-the-beaten-track travel. I still remember backpacking with my best friend in college and always having our doggy-eared Lonely Planet nearby. That book was our everything. Lonely Planet’s Instagram is chock-full of the same high-quality travel inspiration.

Lonely Planet Instagram


13. New York Times Travel: @nytimestravel

The New York Times has multiple Instagram accounts for the different niches and topics that they cover. Their riveting travel photos actually make me want to head to their website to read more about the stories behind them.

New York Times Travel Instagram

For my world travel adventures and business inspiration, make sure to follow me:

BONUS. The Experience Experts:  @lynansap



There are thousands of luxury travel and tourism brands who are utilizing the power of Instagram to ignite wanderlust and communicate with their target audience. These are just a few of my favorites that are truly rocking their Instagram account through stunning visual storytelling.


Who do you follow on Instagram for travel inspiration? If you’re in the tourism industry, which of these 13 Instagram accounts do you find most inspiring?


Lynan Saperstein


  1. […] of the most important aspects of a successful travel marketing campaign is to have flawless social media profiles on every outlet. Remember everything is visual in today’s world, so if your brand isn’t […]

  2. […] Gorgeous photos that show people what it is really like to be where you are, right now. It’s difficult to track conversion rates from Instagram, but this is a no-brainer for creating brand awareness and a serious case of wanderlust. There is a serious long-term marketing strategy will building up a following here. Check out my top 13 Instagram accounts to follow for inspiration here.  […]

  3. Lovin says:

    Very informative. Social media is really good when used
    I did find my success on Instagram 🙂 Growing on instagram is
    very hard, especially when I was just starting.
    That’s why services like gramgenius.com really helped me get the boost I needed.

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