By now it’s no secret that I have a serious penchant for world travel. For me, there is nothing better than incorporating my love for travel and adventure into my business by working with epic, experience-centered clients around the world.
I know my tribe resonates with travel the same way.
Maybe you’re a travel brand. Maybe you’re a budding location-independent entrepreneur. Or maybe it’s simply that you value experiences over possessions. No matter what role travel plays in your life, this post is for you.
I’m sharing a compilation of my all-time favorite travel Instagram accounts. These aren’t bloggers, but actual travel and tourism brands who are rocking Instagram and crushing the hospitality internet marketing game. They are also inspiring and impacting lives in the process. If you’re looking for luxury travel and tourism branding inspiration, then look no further!
An amazing Instagram account has nothing to do with how many followers you have. It’s all about the VALUE of the content that you are providing. You’ll find each of these travel Instagram accounts consistently shares stunning images that inspire you to get outside of your comfort zone and have a life-changing adventure.
So whether you’re a travel business who is looking for guidance on how to amp-up your Instagram account and reach new potential clients OR you’re a travel-lover ready to get inspired for your next world adventure, read on. These are 13 travel Instagram accounts you are going to want to follow.
1. Adventure Culture: @adventure_culture
If you enjoy jaw-dropping scenery and adrenaline-pumping adventures in the great outdoors, then Adventure Culture has just what you need. The creative agency equips active travelers for world travel and wild adventures.
2. Conde Nast Traveler: @cntraveler
For those of us who enjoy the finer things in life—like delectable cuisine and luxurious abodes—Conde Nast Traveler’s Instagram is sure to be a favorite. This travel company has been inspiring people through their stories for years, so it’s no surprise that their Instagram account is just as powerful.
3. Travel and Leisure: @travelandleisure
Want to know where the most beautiful places in the world are? Just take a look at Travel and Leisure’s Instagram. Their powerful photography makes for potent visual storytelling.
4. Australia Tourism Board: @australia
This is hands-down the best tourism board on Instagram. When recently working with a client in Israel, this is the sample account I used to demonstrate what a travel Instagram account that works actually looks like. If you’re a travel or tourism business, go get inspired to create similarly breathtaking images.
5. Explore Canada: @explorecanada
Another tourism board with enticing photographs that make me want to get on the next plane to Canada. Explore Canada does a particularly wonderful job at portraying all aspects of the country, from cuisine to architecture to landscapes.
6. Travel Channel: @travelchannel
Another iconic name in travel, the Travel Channel’s Instagram account lives up to its reputation by truly inspiring people to travel through gorgeous images.
7. National Geographic Travel: @natgeotravel
Because can you really have a list of top travel Instagram accounts without including National Geographic? Not only are their photos beautiful, but the post descriptions provided detailed descriptions and information about the location the image was captured.
8. Royal Caribbean: @royalcaribbean
You don’t have to be a cruise ship aficionado to take one look at Royal Caribbean’s Instagram account and want to start planning your next trip at sea. Royal Caribbean truly excels by showcasing all aspects of what a cruise with them looks like, including the adventures, the food and the stunning locales.
9. Lufthansa Airlines: @lufthansa
Lufthansa is my favorite airline, so I was excited to see that their Instagram account also excels with high-quality travel photos. But what I really love about Lufthansa is that they actually respond to comments on their photos with real, personal messages. Too many businesses forget that social media is all about creating a community. Take the time to show your followers that you care, and your business will reap the benefits.
If you don’t have time to respond to questions and comments, consider hiring a social media manager. The personal touch is a surefire way to increase your followers.
10. Four Seasons Hotels and Resorts: @fourseasons
This is probably the best hotel Instagram account around. Four Seasons does an amazing job of taking you outside of the resort and into the one-of-a-kind locations where they operate.
11. Leading Hotels Of The World: @leadinghotelsoftheworld
Another gorgeous account where each photo succeeds in telling a story. With over 400 locations around the globe, you’ll find inspiration no matter where your travels are taking you.
12. Lonely Planet: @lonelyplanet
When you ache for authentic, off-the-beaten-track travel. I still remember backpacking with my best friend in college and always having our doggy-eared Lonely Planet nearby. That book was our everything. Lonely Planet’s Instagram is chock-full of the same high-quality travel inspiration.
13. New York Times Travel: @nytimestravel
The New York Times has multiple Instagram accounts for the different niches and topics that they cover. Their riveting travel photos actually make me want to head to their website to read more about the stories behind them.
There are thousands of luxury travel and tourism brands who are utilizing the power of Instagram to ignite wanderlust and communicate with their target audience. These are just a few of my favorites that are truly rocking their Instagram account through stunning visual storytelling.
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