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12 Game Changing Content Marketing Resources To Take Your Hotel Blog To The Next Level

blog, Blogging

By now you know that blogging isn’t for every website. And isn’t part of the marketing strategy for every boutique hotel or resort.

It’s not easy to have a hotel blog, you’ve got to be consistent and you need to share great content that adds value and information for the readers who are potential guests to your property. 

But if you’re really ready to get more bookings and increase your hotel’s revenue this year, then a brilliant hotel blog should be a coveted part of your content marketing strategy and budget. And one of the best ways to take your blog to the next level is by learning from the epic experts who are already rocking their hotel’s marketing through the power of great blogging.

Whether you’re hitting publish on your first post or you’re ready to finally start seeing a significant ROI from your existing hotel blog, this is the hospitality content marketing resource guide for you. We’ve compiled our all-time favorite content marketing websites, blogs and tutorials—each of them jam-packed with juicy blogging tips & tools for boutique hotels and resorts. Read, take action, enjoy and share!



The Pillars of a Hotel Blog


Hone your writing skills. Stay up-to-date on all that’s happening in the industry of content marketing. Learn the ins and outs of keyword research and SEO. Basically, if you have any questions about blogging in general, Copyblogger is one of the best places to start. Copyblogger is a wealth of information and you can continually refer to it for any blogging questions and inspiration to launch your hotel blog. We also recommend signing up for their free 20-part internet marketing course which is guaranteed to take your hotel blog to a whole new level.


It can be overwhelming the first time you try to navigate through ProBlogger’s seemingly endless database of blogging articles, but this is a great place to go for any specific questions you might have along your hotel’s blogging journey. While many of the content marketing articles cater specifically to professional bloggers or those using their blog for affiliate sales, you’ll still find all the resources you need for crafting a high-converting hotel blog that converts readers into booked guests.

The Complete Hospitality Guide To Building Your Hotel Blog Audience

Neil Patel, as one of the top online marketers, is a fantastic go-to for any and all content marketing advice, so it should come as no surprise that he has a great beginner’s guide to building a blog audience that converts. We all need to start somewhere and make sure you’re doing the foundational steps correctly. There’s a heavy focus on marketing your (hotel) blog which will be getting more targeted website traffic, potential guests who will book, to your blog posts—something we all can agree we’re constantly trying to improve!


Creating Your Hotel Blog’s Editorial Calendar

One of the places where most new hotel blogs get stuck is that they don’t know what to write about. Or they have tons of ideas, but they don’t know how to organize them or speak to their ideal guest through blog posts to get them to book. A great way to get inspiration is to check what’s trending on Twitter, Facebook, LinkedIn or Instagram. Then, use these topic resources to learn how to take that information and mold it into a focused hotel blog editorial calendar:

By Regina – For Bloggers and Creativepreneurs

Regina is exactly the kind of entrepreneur we love at The Experience Experts—she’s got expert marketing skills, a great brand and is committed to helping other businesses to get their unqiue offering & information out to the world. Regina has tons of marketing courses, ebooks, worksheets and articles on her blog that are focused on helping you get the most out of your hotel blog. But if you’re specifically struggling with your blog editorial calendar, By Regina has a Guide to Creating A Stellar Content Plan and a One-Year Editorial Planner and Workbook that are worth checking out. Use these to set up your hotel blog plan, that you can follow month after month to remain consistent and generate more SEO for your boutique hotel or resort website.

4 Steps To An Awesome Content Calendar

This phenomenal article by Post Planner is jam-packed with tips and tricks to creating a content calendar that actually works for your hotel. While you’ll likely find that you are not creating nearly as much content as this article suggests, you’ll still walk away from the blog post with a clear understanding of what goes into a hotel blog content calendar—and the different types of content you can create for your blog. Knowledge is key when learning about blogging and content marketing strategy.

Aligning Your Blog Content To Your Buyer’s Journey

You know that it’s important to deeply understand your ideal guest, so it should come as no surprise that if you’re going to create content that actually resonates with your readers, you need to meet them where they are on their buyer’s journey. If you have no idea what the term “buyer’s journey” means—or you don’t know how to craft your editorial calendar with this in mind—then have a look at this article. It will give you a great snapshot to go off of.

Best Blogging Practices

Once you’ve created your editorial calendar, it’s time to start writing. Here are some juicy guides that will ensure you’re following best hotel blogging practices:

16 Blogging Best Practices

From starting with a goal to including compelling CTAs and everything in between, this quick article offers a nice checklist of things to consider when writing a blog post about your hotel. 

The ABCs of A Great Blog Post

Social Media Examiner covers each letter of the alphabet in 26 Tips For Writing Great Blog Posts. It’s a fantastic checklist to have a read through before you hit publish. 

The 8 Habits Of Highly Effective Bloggers

Copyblogger is seriously overflowing with yummy content and everything you need to know to get started with a great blog. This post breaks the typical blogging advice mold to offer some great evergreen advice for getting people to visit your hotel blog again and again, and eventually book that vacation! Also remember that 66% of all published blog content is written in English and 24% of bloggers publish on a weekly basis to keep their websites fresh and higher ranked on Google. 

101 Headline Formulas That Capture Attention

In many ways, your blog headline is the single most important part of any blog post. It’s your first and sometimes only impression to cut through the online clutter and convince potential guests to read on. While tools like the Emotional Headline Analyzer will help you to know if your headlines are potent or not, sometimes it’s best to start with a proven formula you know will work. This article gives you 101 of them.



50 Ways To Promote And Market Your Blog Posts

Jeff Bullas is an excellent resource for learning how to create and market a blog that improves your hotel’s bottom line. Don’t miss his guide to 50 Ways To Promote and Market Your Blog Posts. It goes back to the crucial point about distribution that we brought up in this blog post, and provides an excellent framework for sharing your hotel’s unique experience with the world.

101 Ways To Promote Your Next Blog Post

If 50 ways isn’t quite enough for you, then this guide to 101 ways to promote your next blog post is sure to keep you busy until it’s time to roll out the next post about your hotel’s special features. 

For a quick list of the best ways to build a blog that delivers, check out these quick 50 tips to make your blog the best possible marketing opportunity possible.

In the end, what makes a hotel blog so powerful is its ability to transform a random stranger on the web to someone who knows, likes and trusts your hotel and books you time and time again. 

If you find yourself getting overwhelmed by all the information above, focus on creating one blog at a time based around information you would already give a guest upon check-in. The Experience Experts guarantee that will put you on the path to a successful blog that potential guests will love to read and brings previous guests back again and again. This credibility is what converts web traffic into bookings and helps you sell out month after month.

What have you learned about using a hotel blog to get heads in beds?

Lynan Saperstein

One response to “12 Game Changing Content Marketing Resources To Take Your Hotel Blog To The Next Level”

  1. […] shared my 12 pillars of a brilliant business blog before. But today, I want to specifically share tips and resources for tourism brands who want to inspire […]

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